About Santiago Marin
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SaaS partnerships and partner-success leader focused on partner ecosystems, operating clarity, and long-term growth.
I work in SaaS partnerships, with most of my experience focused on the space where partner relationships, execution, and long-term growth meet. What interests me most is how partner organizations become easier to scale over time: clearer operating rhythm, healthier partner relationships, and better decisions across the business.
Today I serve as Partner Success Lead at Wix, helping lead partner success across North America and working with strategic partners on performance, adoption, and long-term value.
That mix of partnerships, operator experience, and cross-market work has shaped how I think about this space. I’m especially interested in partner ecosystems: how they grow, where they become harder to manage, and what helps them work with more clarity and consistency over time.
Background
2021 — Present
2020 — 2021
2017 — 2020
2013 — 2016
Wix — Partnerships & Partner Success Leadership
Partner Success Lead for North America, leading a team of Partner Success Managers across partner growth, retention, and revenue expansion. Before running the team, four years managing strategic global partners directly — revenue up 22% year over year across managed accounts, retention up 18%, and resolution cycles cut by 35%.
The Good Protein — Founder & CEO
Founded and led a consumer nutrition company for two years — strategy, go-to-market, partnerships, and daily execution — with full P&L ownership and a five-person team. Revenue grew 198% year over year, and the supply chain had to be rebuilt from scratch when pandemic conditions broke the original one.
Chetu, Inc. — National Account Director
Led enterprise business development across Latin America, North America, and EMEA on a $5.3M portfolio, managing complex software opportunities in international markets — including regulated industries, where the diligence is real and the cycle is measured in quarters rather than weeks.
AppLearn — Customer Success Manager
Managed enterprise SaaS accounts across Latin America and Iberia from the UK, focused on adoption, renewals, and long-term customer value, and coached a team of four. Enterprise adoption work is where a renewal stops looking like an event and starts looking like a lagging indicator — by the time it is at risk, the reason is months old.
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