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SaaS Partnerships Insights


Adoption: Logins Are Not Value
Someone can be in your product every day and get nothing out of it. Adoption is the bridge between deployment and outcome, and most teams let an analytics tool define it by accident.
Santiago Marin
3 days ago5 min read
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Onboarding Ends at Value, Not at Go-Live
Go-live is a vendor milestone. The customer's milestone is the first time the product verifiably does the thing they bought it for. Why the sentence that defines when onboarding ends matters more than any other in a CS operating model.
Santiago Marin
Oct 75 min read
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Health Scores and Segmentation, Without the Astrology
Every CS team builds a health score, and almost nobody can say what would turn a red account green. How to build one that survives a backtest, and why segmenting on ARR alone sends your capacity to the wrong accounts.
Santiago Marin
Sep 305 min read
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