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SaaS Partnerships Insights


Standardize the Architecture, Localize the Execution
On August 2 the EU AI Act became fully applicable. That was three weeks ago. If your post-sale organization serves European customers, that date changed what you can safely ship into a health score, a churn prediction, or an automated outreach sequence. If your customers are all in North America, the date meant nothing to you at all. That gap is the recurring problem in global post-sale work, and most companies handle it badly in one of two directions. Some write a single pla
Santiago Marin
Aug 245 min read
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What SaaS Companies Actually Screen For in Senior Post-Sale Leaders
Job descriptions are the most honest documents in the hiring market. Nobody writes them to inspire. They get written by a hiring manager who has a gap, a scorecard, and a budget, and they tend to say the quiet part out loud. So rather than career advice, here's a reading of what current senior Customer Success and Partnerships job descriptions actually ask for. Not what LinkedIn says these roles are about. What companies put in writing when they're paying for the outcome. The
Santiago Marin
Aug 195 min read
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How to Build a Partner Review Cadence That Actually Works
Why Most Review Cadences Fail The most common failure is structural. Reviews get built around comfort rather than clarity. Partnership teams often default to presenting good news, glossing over what is not working, and avoiding any conversation that might feel confrontational. Partners play along because the relationship is cordial and they have no incentive to surface problems they are not sure you want to hear. The result is a review that confirms the partnership exists wit
Santiago Marin
Apr 214 min read
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